In the four weeks that led up to February 4 2021, the take home fruit category saw a decline of 7.6% in dollar sales, while volume sales went down by -6.5%, when compared to the previous year.
Apples saw a huge decrease by 6.3% in dollar sales and 15.4% in volume sales, driven in part by a 10.8% price increase compared to the prior year. One of the key contributing factors to the sales was the drop in buying households and purchase occasions.
Some of the other types of apples, such as Envy, Eve, Jazz and Kanzi witnessed a decline in both dollar and volume sales in the last four weeks compared to the prior year. However, the greatest decrease was seen in the Pink lady. It dipped the greatest in sales in the last four weeks.
Pears declined 12.3% in dollar sales and 17.0% in volume sales, with the average price per kg seeing an increase of 5.7%. A decrease in buying households and purchase frequency contributed to the decline in sales. Other pears, consisting of Beurré Bosc & Corella pears, have seen a sharp decrease in both dollar and volume sales in the latest four weeks. Other pears decline was driven by a decline in volume purchased per occasion.