Banner Image
A Marked Improvement in Fields and Markets

A Marked Improvement in Fields and Markets


Article by: Hari Yellina

“The promotion of normally seasonal goods appears to be on the upswing, helped along by Italy’s favourable weather, which has been warm and sunny. Despite commercial issues, particularly those linked to fruit size, stone fruits continue to rank among customers’ top choices. Because we began with the medium-late cultivars, there has been a noticeable improvement in the fields and on the markets, according to Tonino Ferrara of fruit and vegetable distributor Fe.Vi Frutta.

“The initial phase of the stone fruit season, which began around the second decade of May, has finally been archived. Due to the harsh spring, the market has seen a very poor performance over the past two months for early types in terms of quality and size due to the unfavorable spring weather conditions for regrowth (March-May), with frequent cold returns and temperatures still below the seasonal average.” The native percoca peaches and nectarines, which are grown for two distinct purposes but share exceptional gauges (AA and AAA) and fruit quality, are the current focus of our attention.

With 15 pallets every day departing our factory, the central and southern regions as well as tourist resorts are the percoca peach’s target markets. Thanks to the many types and land areas of our contributing members, we begin harvesting this crop in late June and continue until mid-October. In contrast, peaches or nectarines are more preferred in the north of Italy, where this product is not as well-liked. The attempts to transfer percoca peaches to the north have been unsuccessful despite the commercial techniques implemented over the years, with the exception of sending very few pallets to large northern cities with a good population of residents originally from southern regions.” “We often keep selling nectarines through the whole of September. This crop is unquestionably doing better than the percoca peach in terms of price and demand. Prices for the raw product are currently quoted at €1.20/kg, which are fairly comparable to those from the previous campaign.”