Article by: Hari Yellina (Orchard Tech)
The ASEAN (Association of Southeast Asian Nations) organisation consists of a group of nations that collates countries hailing from completely different backgrounds to focus on security, economic and political issues. However, the total influence of the group is severely limited. The countries in this group include Brunei, Indonesia, Laos, Myanmar, the Phillipines, Cambodia, Malaysia, Vietnam, Thailand and Singapore. The greatest struggles of these nations were witnessed during the Covid 19 outbreak.
•Consumers demand for Australian citrus remain strong during the Covid 19 outbreak. Consumers are specifically requesting Australian citrus to be available at retail markets
•Currently there are no more seasonal window restrictions applied by Indonesian Government (unlike in previous years)
•Under IA-CEPA, tariffs on citrus were eliminated subject tocertain yearly progressions/quotas
•Popular varieties: Honey Murcot, Valencia, Navels, Afrourer, Daisy, etc
•Indonesia is also a market for class 1 and composite citrus.
•Australia remains the top citrus supplieramong exporters from the southern hemisphere with 0% tariff under AANZFTA.
•Citrus is popular for snacks, offerings, corporate giveaways and celebratory gifts, especially during Covid 19.
•Increasing fresh produce availability through e-commerce and social commerce channels
•Popular varieties (sweet & easy peel): Navels, Valencias, Lemons, Cara Cara, Daisy, Royal Honey Murcott, Afourer; Others: Ponkan(China), Keeno (Pakistan)
•Philippines takes in a range of Class 1, Class 2, composite and juicing fruits depending on importers’ customers.